Education
- PhD The Ohio State University (1970)
- MBA The Ohio State University (1966)
- BS The Ohio State University (1965)
Positions Held
At the University of Washington since 1970
Affiliate professor at INSEAD in Fontainebleau, France, 1975-1976
Selected Publications
“A Flexible Strategy for Reducing and Analyzing Ordered Choice Data”
Moinpour, R., MacLachlan, D. L., & Wiley, J., (1994). Multivariate Behavioral Research.
“Managerial Judgment in Marketing: The Concept of Expertise”
Larréché, J. C., & Moinpour, R., (1983). Journal of Marketing Research.
“Time Changes in Perception: A Longitudinal Application of Multidimensional Scaling”
Moinpour, R., McCullough, J. M., & MacLachlan, D. L., (1976). Journal of Marketing Research.
Honors and Awards
Procter and Gamble Award for Scholarly Excellence, 1984
National Science Foundation research grant, 1975
- Office: 202 Mackenzie Hall
- Box: 353200
- Phone: 206-543-4834
- Email : [email protected]
Academic Department
Academic Service
Board of Directors of the American Marketing Association, 1994-1996
Chairman of the Department of Marketing and International Business, 1990-1993
Director of the Doctoral Program, 1986-1990
Editorial board of the Journal of Marketing Research, 1976-1980
Current Research
Consumer judgment and decision-making, Brand association effects in global markets, Product quality and customer satisfaction