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Gary M. Erickson
Professor Emeritus of Marketing

Education

  • PhD Stanford University (1978)
  • MBA Stanford University (1973)
  • BS University of Washington (1967)

Positions Held

At the University of Washington since 1980
Assistant professor at the University of Pennsylvania's Wharton School, 1978-1980

Selected Publications

  1. “Advertising Competition in a Dynamic Oligopoly with Multiple Brands“
    Erickson, G.M., (2009). Operations Research.
  2. “An Oligopoly Model of Dynamic Advertising Competition“
    Erickson, G.M., (2009). European Journal of Operational Research, Vol. 197, pp. 374-388.
  3. “Dynamic Models of Advertising Competition“
    Erickson, G.M., (2003). Kluwer Academic Publishers.
  4. “The Financial Rewards of New Product Introductions in the Personal Computer Industry“
    Bayus, B.L., Erickson, G.M., & Jacobson, R., (2003). Management Science, Vol. 49, pp. 197-210.

Honors and Awards

GM Nameplate Faculty Fellow, 2003
John B. and Delores L. Fery Faculty Fellow, 1997-2003
Seafirst Faculty Excellence Award, 1992

Gary M. Erickson

Academic Department

Marketing & International Business

Academic Service

Associate editor, Management Science

Current Research

Modeling of competitive strategies