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Faculty Directory

Fred Pursell

Foster School of Business
University of Washington
Box: 353226
Seattle, WA 98195

Fred Pursell

Adjunct Lecturer


MA John Hopkins University (1979)
BA University of California, Berkeley (1977)

Academic Expertise

business consulting and applied strategy
digital marketing
global marketing
international business
sustainability management and csr



Positions Held

International Business and Marketing Management, Microsoft
Director of International Sales and Marketing, Autodesk
Founder and Managing Director, ChannelCraft International
Co-founder and VP Consulting, Creative works.
VP Worldwide Sales and Marketing, Ioline
Washington District Export Council, U.S. Department of Commerce


Growth Strategy and Go-to-Market Planning: IBM, Intel, Microsoft, HP, Oracle, Autodesk, Sun Microsystems