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Elizabeth Stearns
Associate Teaching Professor of Marketing

Education

  • MBA New York University (1978)
  • BA The Ohio State University (1973)

Expertise

advertising, direct marketing, marketing management, strategic planning

Positions Held

At the University of Washington since 1995
Adjunct Professor, Northwestern University, 2004-2007
Visiting Professor, HEC Paris teaching Core Marketing Management, 2006
MBA Net Impact Faculty Advisor and member of their External Advisory Board since 2001
Course Director, Graduate Diploma in Direct Marketing, Monash University, Melbourne, Australia, 1995-2000
Associate Clinical Professor, Columbia University, 1989-1995
Australia Post Fellow in Direct Marketing, Monash University, Melbourne, Australia, 1986-1997
Founder, Stearns Group which specializes in customer loyalty and communications strategy consulting, 1991-present
Vice President, Bronner Slosberg Humphrey (now Digitas), managing the AT&T Consumer Calling Card, Universal Card, and House of Seagram direct marketing programs, 1991
Vice President, Business Strategy, Y&R Wunderman Worldwide, 1986-1990
Account Manager, Ogilvy and Mather Advertising, 1978-1986

 

Honors and Awards

UW Husky Green Award, 2015 (recognized for bringing sustainability to the Foster School's curriculum)
Evening MBA Professor Year, 2002, 2009, & 2015
MBA Professor of the Quarter, 2004, 2006, & 2012
Evening MBA Teaching and Mentoring Award, 2012
Gamble Family Prize for Case Writing and Curriculum Innovation in Sustainability (examined the question of Food for Fuel and issues around Corn Based Ethanol), 2011
“Mention Speciale” for The Vernimmen Prize for Teaching Excellence (prize has only been given twice in 10 years), 2007
E-Business Elective Professor of the Quarter for Spring, 2004
PACCAR Award for Teaching Excellence, 2000
MBA Program Elective Professor of the Year, 2000
MBA Program Professor of the Year, 1997, 1999, & 2000

Courses Taught

Managing Customer Relationships through Direct Marketing Advertising & Promotions Management Marketing Management Cases in Sustainability Leadership and Sustainability seminar, Executive Program, Kellogg School of Management, 2009 Marketing and Sales Management, Executive Programs, Columbia University, 1989

Selected Presentations

Executive education and speaking invitations have been in relationship marketing and marketing management—among these are DDB Advertising, Microsoft USA, EMEA and the Australian Direct Marketing Association in Sydney, Australia.

Consulting

One Energy Renewables: Consultant and Advisor Bonneville Environmental Foundation: Marketing strategy, customer acquisition and retention consulting, 2006-present Microsoft EMEA: Series of four seminars on relationship marketing to the Developer Evangelist Executives, 2005-2006 CDW: Inhouse education series: Direct Marketing in the B2B arena, 2005 Harlequin Enterprises: Global task force-strategic planning/customer acquisition and retention, 1999-2000 General Motors CRM Program for Chevrolet Division, 2000 FOSS Maritime, Seattle, WA: Corporate pricing and branding strategy, 1997-1999 Population Services International in Manila and Bombay: Marketing and communications programs for family planning, AIDS, and STD prevention, 1994-1995 World Cup corporate fundraising for the United States Women's Lacrosse Team, Boston, 1991-1992
Elizabeth Stearns

Academic Department

Marketing & International Business