Faculty Directory

Simha Mummalaneni


Office: 487 PACCAR Hall
Phone: 206-685-4913
Email: simha(at)uw.edu

Foster School of Business
University of Washington
Box: 353226
Seattle, WA 98195-3226

Simha Mummalaneni

Assistant Professor of Marketing


PhD Northwestern University (2016)
MS Northwestern University (2012)
AB University of Chicago (2010)

Academic Expertise

competitive strategy
pricing strategies

Current Research

Auctions, digital marketing, policy and regulation

Positions Held

At the University of Washington since 2016

Working Papers

Pricing and Participation in Business Markets with Affirmative Action Policies
Affirmative Action as a Cost Cutting Tool in Procurement Markets
Persistent Buyer Biases in Procurement Markets

Courses Taught

Business to Business Marketing
Advanced Marketing Strategy