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‘The consumer has more voice’: How advertising has become more ‘complicated’ since the ’70s | The Spokesman-Review

The pre-internet days of sellers trying to get consumers to buy their products were much less convoluted than present times. Nowadays, Google search ads, personalized website display ads, web video advertising, ads across streaming services and sponsored social media posts are among the many forms of digital marketing that have shaped today’s advertising industry. Mark Forehand, professor of marketing at the UW, is quoted.