Elon Musk, the billionaire CEO of Twitter and Tesla, calls it “woke mind virus.” Populist Republicans like Florida Gov. Ron DeSantis call it “corporate wokeness.” ‘Woke’ – a watchword long embraced by the Black community – has been co-opted by GOP activists, officials and lawmakers as a culture-war rallying cry against progressive activism. And conservatives across red America are using it to score political points as they try to stop corporations from taking public positions on political issues and social causes from abortion to immigration. Abhinav Gupta, associate professor of management at the UW, is quoted.