Elon Musk has a long history of making showy product announcements that are light on details — a humanoid robot, a brain-computer interface, a supersonic transportation system — years before the innovations he’s touting are ready for market, if they ever materialize at all. That was the approach he brought to his campaign to buy Twitter, initially publicizing his $44-billion bid with no financing or plan for operating the San Francisco company. Elizabeth Umphress, professor of management at the UW, is quoted. [This story appeared in multiple outlets]