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Costco’s $1.50 hot dog deal has defied inflation – fans say it isn’t what it used to be | The Seattle Times

As food costs skyrocket and inflation hits record highs, even for wholesalers, Costco will hold steady on its iconic dog-and-drink deal. The combo has cost $1.50 since it first arrived in food courts in 1985, even though the Bureau of Labor Statistics’ inflation calculator says it’s worth more than $4 today. Jeff Shulman, professor of marketing at the UW, is quoted.