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Russell Walker
Associate Teaching Professor of Marketing

Education

  • PhD Cornell University
  • MS Cornell University
  • MBA Northwestern University
  • BS University of South Florida

Expertise

big data, data analytics, machine learning, risk management, statistics, strategy

Positions Held

Clinical Professor, Kellogg School of Management, Northwestern University

Associate Director of the Zell Center for Risk Research, Kellogg School of Management, Northwestern University

Senior Strategist, Capital One Financial

Instructor, Cornell University

Adjunct Professor, Virginia Commonwealth University

Board Member, Virgina Hispanic Chamber of Commerce

Selected Publications

“Activating the West Coast Groundfishery for Sustainable Economic Growth”
Walker, R., Wasserman, A., and Inamdar, N., (2018). Paper to Packard Foundation.

“From Big Data to Big Profits: Success with Data and Analytics”
Walker, R., (2015). Oxford University Press.

“The Increasing Importance of Operational Risk in Enterprise Risk Management”
Walker, R., (2015). The Journal of Enterprise Risk Management, Vol. 1(1).

“LinkingIN to Data Products”
Walker, R., and Davenport, T., (2015). The Wall Street Journal.

“Monetizing Big Data for Big Profits: It Takes More Than Algorithms”
Walker, R., (2015). Forbes.

“What Cuba’s New Wave of Entrepreneurs Need to Know”
Walker, R., and Bell, K., (2015). Fortune.

“Winning with Risk Management”
Walker, R., (2013). World Scientific Publishing.

“Risk Management in Financial Services”
Walker, R., (2013). Operational Risk in the Insurance Industry. Euromoney Publications.

“Winning with Risk Management: Focus on Operational Risk”
Walker, R., (2013). The European Financial Review.

“Four Tips for Mitigating Risk of Cyber Crime”
Walker, R., (2013). SAS Knowledge Exchange.

“Fortune Favours the Well-Prepared”
Walker, R., (2009). Financial Times.

“Partnerships in Training”
Walker, R., (2006). Interfaces (INFORMS Publications), Vol. 36(4), pp. 359–370.

Honors and Awards

Silver Medal in Business Technology by Axiom Book Awards for "From Big Data to Big Profits: Success with Data and Analytics." Oxford University Press (2015).
Kellogg Teaching Impact Award for Impact and Excellent in Teaching
Kellogg Dean's Office Excellence and Rigor Award for Teaching
Recognized for excellence in published cases by the Aspen Institute, The World Bank, PRMIA, Bank of England, Kellogg School of Management, Harvard Business School, Harvard Business Publishing, Culinary Institute of America, ERM Symposium among others
Recognized by various institutions for thought leadership in Big Data and Analytics for blog: bigdatatobigprofits.com
One of top 4 case publishers at the Kellogg School of Management, over 20,000 case copies sold each year, globally

Current Research

Data Monetization
Digital Strategy
Digital Platforms
Mult-sided business models
Big Data
Analytics
Artificial Intelligence
Machine Learning
Leading and Organizing Analytical Teams

Courses Taught

Analytical Consulting Lab Leadership Lessons in Analytics Creating Business Value from Analytics in the Digital Age Strategic Data-Driven Management Digital Lab Global Lab Enterprise Risk Management Operational Risk Management Spreadsheet Modeling: Optimization and Simulation Times Series Analysis Global Leadership Reputational Risk Management and Brand Protection Applied Statistics in Business Technology Portfolio Management

Selected Presentations

1. Data Monetization Strategies: Earning from Your Data. BI Worldwide Analytics Forum. Chicago, Illinois, November 16, 2018. 2. Big Data and Business Disruption. Farmers Insurance Conference on Digital Business and Analytics. Keynote Presentation. Los Angeles, California. November 8, 2018. 3. Learning from Your Customer Data, The 3Ds of Marketing: Digital, Data, and Disruption. Foster School of Business, University of Washington, Seattle, Washington, October 25, 2018. 4. Learning from Your Customer Data, The 3Ds of Marketing: Digital, Data, and Disruption. Foster School of Business, University of Washington, Seattle, Washington, August 11, 2018. 5. Digital Opportunities in Sports and Media. INFORMS Chicago Conference. Notre Dame University, Chicago Campus, Chicago, IL, September 14, 2017. 6. From Big Data to Big Profits. IESE Executive Program. Barcelona, Spain, July 6-7, 2017. 7. Data Monetization: Leveraging Big Data for More. Keynote Speaker at FICO Conference. Napa, CA, December 16, 2016. 8. From Big Data to Big Profits: Success with Digital, Social, and Mobile Through Data Science. San Francisco, CA, August 25-26, 2016. 9. Big Data Monetization. Keynote Speaker on Supply Chain Conference. Rosemont, IL, June 8, 2016. 10. Leveraging Big Data for Enterprise Insights. Keynote Speaker to Discover Financial, Riverwoods, IL, May 13, 2016. 11. Leveraging Digital Strategies and Analytics in Media and Sports. Featured Competitive Advantage Talk, 2016 MIT Sloan Sports Analytics Conference, Boston, MA, March 11, 2016. 12. From Big Data to Big Profits. Harvard Business Review Webinar, Boston, MA, March 3, 2016. 13. Strategies for Monetizing Big Data. Keynote speaker at Deloitte University, Dallas, TX. November 20, 2015. 14. Monetizing Big Data via Digital Platforms: Apps, Mobile, and Internet of Things. Keynote speaker to Kellogg Alumni Club of San Francisco and Silicon Valley and SAP, Palo Alto, CA, November 10, 2015. 15. The Money Ball-ization of Our Lives. Renaissance Weekend. Tarrytown, NY, October 16, 2015. 16. Big Data Monetization Strategies. Keynote speaker. Kellogg Alumni Club of New York, New York, NY. October 15, 2015. 17. The Growing Power of Big Data. K-TED Talk at the Kellogg School of Management, Evanston, IL. October 12, 2015. 18. The Money Ball-ization of Business. Renaissance Weekend. Monterey, CA, September 6, 2015. 19. Strategies for Creating Big Data via Digital Platforms: Apps, Mobile, and Internet of Things. Renaissance Weekend. Jackson, WY, July 6, 2015. 20. Strategies for Monetizing Big Data. Predictive Analytics World Business Conference. Chicago, IL, June 9, 2015. 21. Monetizing Big Data: Focus on Data Products and Asset Surveillance. Featured Expert Speaker at Partners, Teradata Conference, Nashville, TN, October 20, 2014. 22. Leveraging Big Data for Big Profits. Keynote Speaker. Big Data and Analytics: Opportunities and Challenges. University of Ottawa, Ottawa, Canada, September 30, 2014. 23. Monetization of Big Data with Digital Platforms. “Monetizing Big Data Panel Series.” Keynote speaker to eBay and PayPal event on Big Data. Hosted in conjunction with the Kellogg San Francisco Alumni Club and Teradata, Palo Alto, CA, May 15, 2014.
Russell Walker

Academic Department

Marketing & International Business

Academic Service

Faculty Advisor to the Kellogg Hispanic MBA Group
Board Member of NUvention Group
Board Member and Advisor to Northwestern Tree Initiative
Advisor and Keynote Speaker to Kellogg Alumni clubs in San Francisco, Palo Alto, Boston, New York, Chicago, and Washington, DC
Faculty Board Member and Advisor to the Northwestern University Master of Science in Analytics program