Education
- PhD Northwestern University (1974)
- MS (1970)
- BS (1970)
Expertise
Positions Held
At the University of Washington since 1974
Micron Foundation Visiting Professor of Marketing, Boise State University, 2001-2003
Visiting professor at Northwestern University, 1980-1981
Selected Publications
“The SMAART Scale: A Test of Individuals’ Automatic Access to Secondary Meanings in Polysemous Statements”
Dimofte, C.V., and Yalch, R.F., (forthcoming, 2007). Journal of Consumer Psychology, Vol. 17(1), pp. 49–58.
“Consumer Response to Polysemous Brand Slogans”
Dimofte, C.V., and Yalch, R.F., (forthcoming, 2007). Journal of Consumer Research.
“Applying Social Cognition to Consumer-Focused Strategy”
Kardes, F.R., Herr, P.M., and Nantel, J., (2005). In Applying Social Cognition to Consumer-Focused Strategy. Lawrence Erlbaum Associates, pp. 281–296.
“Online Consumer Psychology: Understanding How to Interact with Consumers in the Virtual World”
Haugtvedt, C., and Machleit, K., (2005). Lawrence Erlbaum Associates.
Honors and Awards
Named one of top 100 Academic Researchers in Marketing by Marketing Educator
- Office: 511 PACCAR Hall
- Box: 353226
- Phone: 206-543-1944
- Email : [email protected]
- Curriculum vitae
Academic Department
Academic Service
Director of Computer Policy (1996-2000)
Associate editor of the Journal of Consumer Research (1996-1999)
Editorial review board, Journal of Marketing, 1979-1987
Editorial review board, Journal of Consumer Research, 1982-1987, & 1994-present
Editorial review board, Current Issues & Research in Advertising, 1985-present
Editor of Association for Consumer Research Newsletter, 1983-1985
Director of Doctoral Program, 1983-1986
Current Research
Brand rumors, Infomercials, Sharp versus round number, Implicit information processing