Faculty Directory

Assistant Professor of Marketing

GM Nameplate Endowed Faculty Fellow

Education

PhD University of Chicago (2020)

MBA University of Chicago (2020)

M.Sc. University of Toronto (2015)

BSc Sharif University of Technology (2013)

Academic Expertise

Current Research

Advertising, marketing and public policy, customer loyalty, behavioral economics

Positions Held

Distinguished Faculty Fellow, Foster Customer Analytics Center

Assistant Professor of Marketing at the University of Washington since August 2020

Selected Publications

1. “Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales“

   Journal Article:A. Goli, S. Mummalaneni, P. K. Chintagunta, S. Dhar, (2022). Marketing Science, Vol. 41(6), pp. 1163-1180.
2. “Effect of Payment on User Engagement in MOOCs“

   Journal Article:A. Goli, P. K. Chintagunta, S. Sriram, (2022). Journal of Marketing Research, Vol. 59(1), pp. 11-13.
3. “What Happens When a Retailer Drops a Product Category? Investigating the Consequences of Ending Tobacco Sales“

   Journal Article:A. Goli, P. K. Chintagunta, (2021). Marketing Science, Vol. 40(6), pp. 1169-1198.

Working Papers

– A. Goli, D. Reiley, H. Zhang “Personalized Versioning: Product Strategies Constructed from Experiments on Pandora”, Available at SSRN

– A. Goli, A. Lambrecht, H. Yoganarasimhan “A Bias Correction Approach for Interference in Ranking Experiments”, Available at SSRN

– A. Goli, S. Mummalaneni, and P. K. Chintagunta “Making a Smooth Exit? Menthol Bans and Cigarette Sales in Massachusetts”, Available at SSRN