Ali Goli
- Assistant Professor of Marketing GM Nameplate Endowed Faculty Fellow
Education
- PhD University of Chicago (2020)
- MBA University of Chicago (2020)
- M.Sc. University of Toronto (2015)
- BSc Sharif University of Technology (2013)
Academic Expertise
- advertising
- digital marketing
- public policy
- targeting
Current Research
- Advertising, marketing and public policy, customer loyalty, behavioral economics
Positions Held
- Distinguished Faculty Fellow, Foster Customer Analytics Center
- Assistant Professor of Marketing at the University of Washington since August 2020
Selected Publications
“Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales“
A. Goli, S. Mummalaneni, P. K. Chintagunta, S. Dhar, (2022). Marketing Science, Vol. 41(6), pp. 1163-1180.
“Effect of Payment on User Engagement in MOOCs“
A. Goli, P. K. Chintagunta, S. Sriram, (2022). Journal of Marketing Research, Vol. 59(1), pp. 11-13.
“What Happens When a Retailer Drops a Product Category? Investigating the Consequences of Ending Tobacco Sales“
A. Goli, P. K. Chintagunta, (2021). Marketing Science, Vol. 40(6), pp. 1169-1198.
Working Papers
- “Personalized Versioning: Product Strategies Constructed from Experiments on Pandora”
- A. Goli, D. Reiley, H. Zhang
- “A Bias Correction Approach for Interference in Ranking Experiments”
- A. Goli, A. Lambrecht, H. Yoganarasimhan
- “Making a Smooth Exit? Menthol Bans and Cigarette Sales in Massachusetts”
- A. Goli, S. Mummalaneni, and P. K. Chintagunta