Faculty Directory

Natalie Mizik


Office: 412 PACCAR Hall
Phone: 206-543-9001
Fax: 206-543-7472
Email: nmizik(at)uw.edu

Foster School of Business
University of Washington
Box: 353226
Seattle, WA 98195

Natalie Mizik

Professor of Marketing
J. Gary Shansby Endowed Professor of Marketing


PhD University of Washington (2002)
MS Moscow State Institute of International Relations (1995)

Academic Expertise

brand management
marketing strategy

Current Research

Branding, marketing strategy, myopic management, pharmaceutical marketing, NLP

Positions Held

Associate Professor of Marketing and Sarah Graham Kenan Scholar 2012
Kenan-Flagler Business School, UNC 2011-2012
Visiting Associate Professor of Marketing, MIT Sloan School of Management, 2010-2011
Gantcher Associate Professor of Business, Columbia Graduate School of Business, 2007-2011
Assistant Professor of Marketing, Columbia Graduate School of Business, 2002-2007

Selected Publications

  1. Firm Innovation and the Ratchet Effect among Consumer Packaged Goods Firms
    Journal Article: Mizik, N., Moorman, C., Wies, S., & Spencer, F., (2012). Marketing Science,
  2. Modeling coexisting business scenarios with time-series panel data: A dynamics-based segmentation approach
    Journal Article: Bucklin C., Bucklin, R., Mizik, N., & Sismeiro, C., (2012). International Journal of Research in Marketing, Vol. 29(2), pp. 134-147.
  3. Merging Company Identities May Add Value
    Journal Article: Dinner, I., Knowles, J., & Mizik, N., (2011). Harvard Business Review, Vol. 89, pp. 26.
  4. The Theory and Practice of Myopic Management
    Journal Article: Mizik, N., (2010). Journal of Marketing Research, Vol. 47(4), pp. 594-611.
  5. The Financial Markets and Customer Satisfaction: Re-examining Possible Financial Market Mis-Pricing of Customer Satisfaction
    Journal Article: Mizik, N., & Jacobson, B., (2009). Marketing Science, Vol. 28(5), pp. 810-819.
  6. Valuing Branded Businesses
    Journal Article: Mizik, N., & Jacobson, R., (2009). Journal of Marketing, Vol. 73(6), pp. 137-153.

Working Papers

“Firm Innovation and the Ratchet Effect among Consumer Packaged Goods Firms,” with Christine Moorman, Simone Wies, and Fredrika Spencer, Marketing Science, 2012, forthcoming.

Academic Service

AMA Academic Council, Member (2012)
Marketing Accountability Standards Board (MASB)
--Charter Director and Project Co-Lead (2009-2011)
--Advisory Council (2011-2012)
Editorial Review Board Membership:
Marketing Science (2011-present)
Journal of Marketing (2010-present)
Marketing Letters (2008-present)
International Journal of Research in Marketing (2008-present)
Journal of Marketing Research (2007-present)
Conference Organizing:
Brands and Branding in Law, Accounting, and Marketing Conference, April 2012, UNC, Chapel Hill, Co-Chair
Marketing Dynamics Conferences 2005-2011, Member of the Organizing and/or Program Committees
Marketing Strategy Meets Wall Street II: Emerging Perspectives from Academics and Practitioners Conference, Boston, MA, May 12 - 14, 2011, Member of the Advisory Committee
Women in Marketing Academia (AMA 2010, 2012) and Women in Marketing Science (MktgSci 2011, 2012) meetings, Co-organizer

Courses Taught

MBA - Core Marketing Strategy, Strategic Marketing Planning, Advanced Marketing Strategy
EMBA - Marketing Management, Strategic Marketing Planning, Advanced Marketing Strategy
TMMBA - Strategic Marketing Management

Executive Teaching

Entrepreneurship Development Program