Gamification is the use of game elements and game design techniques in non-game contexts (business processes, behavioral changes, etc.) in order to solve real world problems. Examples of gamification run the gamut – from the simple, such as LinkedIn using a progress bar to show users how complete their profile is, to the more advanced, such as Nike+ using an accelerometer and GPS to track a person’s workout in real-time and awarding them points and badges for different achievements. CLST is researching gamification to improve leadership and strategic thinking by creating Wheels Up.
Wheels Up (featured in the video above) is an educational, cooper-tition board game for 2-5 players. The purpose of the game is to educate players about two key things:
1) How strategic transformational change unfolds over time within an organization
2) Leadership decision making within customer relations, operational efficiencies, finance, and labor relations.
It was developed using real data collected from a major U.S. airline that had successfully implemented a critical strategic organizational change over a 10 year period. The game involves a hybrid between cooperation and competition strategies (hence the term cooper-tition) because players need to cooperate with each other to address turmoil as it emerges in the game and are also competing with each other to be crowned the MVP.