Foster School of Business
University of Washington
Box: 353200
Seattle, WA 98195-3200
The inner city should be recognized more for what it offers in market potential than for its overly publicized problems. Business enterprises and business schools must play increasingly important roles in helping inner city individuals and institutions realize their full potential.
Thaddeus Spratlen
- Professor Emeritus of Marketing
Education
- PhD Ohio State University (1962)
- MA Ohio State University (1957)
- BS Ohio State University (1956)
Current Research
- Tobacco advertising, Public policies, Targeting vulnerable market segments, Characteristics of local African-American-owned businesses, Business assistance programs for the inner city
Positions Held
- At the University of Washington since 1972
- Associate professor at UCLA, 1969-1972
- Instructor, Assistant Professor and Associate Professor at Western Washington State College, 1961-1969
Selected Publications
- “New Dimensions in Marketing/quality-of-life Research“Book:Spratlen, T.H., (1995). Cigarette Smoking and Societal Quality of Life. pp. 315-331.
- “Targeting Vulnerable Segments in Cigarette Advertising: Ethical Criteria and Public Policy Implications“Journal Article:Spratlen, T.H., (1993). Developments in Marketing Science, pp. 446-450.
- “Marketing Management“Book:Sheth, J., & Garret, D., (1986). Marketing: A Social Responsibility. South-Western Publishing
Consulting
- Commission on African American Affairs, project on state affirmative action programs
- WES Consulting Group, King and Pierce County disparity study
- Howard University's Small Business Development Center, workbook for prospective and new small business owners
Honors and Awards
- Dean's Citizenship Award, 2004
- Andrew V. Smith Faculty Development Award, 1993, & 1999
- Frederick Douglass Scholar Award from the National Council of Black Studies' Pacific Northwest Regional Conference, 1986
- Doctoral Consortium Faculty of the American Marketing Association, 1976