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Faculty Directory

Thaddeus Spratlen
Office: 308
Mackenzie Hall
Phone: 206-543-4778
Fax: 206-685-9392

Foster School of Business
University of Washington
Box: 353200
Seattle, WA 98195-3200

The inner city should be recognized more for what it offers in market potential than for its overly publicized problems. Business enterprises and business schools must play increasingly important roles in helping inner city individuals and institutions realize their full potential.

Thaddeus Spratlen

Professor Emeritus of Marketing


PhD Ohio State University (1962)
MA Ohio State University (1957)
BS Ohio State University (1956)

Current Research

Tobacco advertising, Public policies, Targeting vulnerable market segments, Characteristics of local African-American-owned businesses, Business assistance programs for the inner city

Positions Held

At the University of Washington since 1972
Associate professor at UCLA, 1969-1972
Instructor, Assistant Professor and Associate Professor at Western Washington State College, 1961-1969

Selected Publications

  1. New Dimensions in Marketing/quality-of-life Research
    Book:Spratlen, T.H., (1995). Cigarette Smoking and Societal Quality of Life. pp. 315-331.
  2. Targeting Vulnerable Segments in Cigarette Advertising: Ethical Criteria and Public Policy Implications
    Journal Article:Spratlen, T.H., (1993). Developments in Marketing Science, pp. 446-450.
  3. Marketing Management
    Book:Sheth, J., & Garret, D., (1986). Marketing: A Social Responsibility. South-Western Publishing


Commission on African American Affairs, project on state affirmative action programs
WES Consulting Group, King and Pierce County disparity study
Howard University's Small Business Development Center, workbook for prospective and new small business owners

Honors and Awards

Dean's Citizenship Award, 2004
Andrew V. Smith Faculty Development Award, 1993, & 1999
Frederick Douglass Scholar Award from the National Council of Black Studies' Pacific Northwest Regional Conference, 1986
Doctoral Consortium Faculty of the American Marketing Association, 1976