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Faculty Directory

Jonathan Zhang
Office: 547
Phone: 206-685-5287
Fax: 206-543-7472

Curriculum vitae:

Foster School of Business
University of Washington
Box: 353226
Seattle, WA 98195-3226

Jonathan Z. Zhang

Assistant Professor of Marketing


PhD Columbia University (2011)
MPhil Columbia University (2007)
BS Rutgers University (2004)
BA Rutgers University (2004)

Academic Expertise

big data
business to business marketing
business to consumer marketing
database marketing
direct marketing
multichannel marketing
pricing strategies

Current Research

Customer relationship migration, Bayesian learning models

Positions Held

At the University of Washington since 2010
Associate, Management consulting, ZS Associates, 2004-2005

Selected Publications

  1. An Empirical Analysis of Strategic Information Transmission in Peer-to-peer Lending Markets
    Journal Article:Caldieraro, F., Zhang, J., Cunha, M., & Shulman, J., (2018 forthcoming). Journal of Marketing, (equal authorship)
  2. Customer Relationships Evolve — So Must Your CRM Strategy
    Journal Article:Jonathan Z. Zhang, George F. Watson IV, and Robert W. Palmatier, (2018 Forthcoming). MIT Sloan Management Review,
  3. Probabilistic Topic Model for Hybrid Recommender Systems: A Stochastic Variational Bayesian Approach
    Journal Article:Ansari, Asim, Yang Li, Jonathan Z. Zhang, (2018 forthcoming). Marketing Science,
  4. Dynamic Relationship Marketing
    Journal Article:Zhang, J., Watson, G, Palmatier, R., & Dant, R., (2016). Journal of Marketing, Vol. 80(5), pp. 53-75.
  5. The Effects of Channel Experiences and Direct Marketing on Customer Retention in Multichannel Settings
    Journal Article:Chang, C., & Zhang, J., (2016). Journal of Interactive Marketing, Vol. 36, pp. 77-90.
  6. The Impact of Buying ‘Fit’ Products on Customer Learning and Profitability in Multichannel Settings
    Journal Article:Chang,C., Zhang, J., & Neslin, S., (2016). Marketing Science Institute (MSI), MSI Working Paper Series, pp. 16-120.
  7. Dynamic Targeted Pricing in B2B Relationships
    Journal Article:Zhang, J., Netzer O., & Ansari, A., (2014). Marketing Science, Vol. 33(3), pp. 317-337.

Working Papers

“Managing O2O – Modeling Customer Dynamic Channel Preferences for Long Term Profitability,” with Chun-wei Chang
“The Dynamic Impact of Buying “Fit Products” on Customer Learning and Profitability in a Multichannel Setting” with Chun-wei Chang and Scott Neslin
“The Impact of Mobile Device Adoption on Online Browsing and Shopping Behaviors” with Chun-wei Chang and Jin Zhang
“Dynamic Customer Interdependent Behaviors”

Honors and Awards

Finalist, Frank M. Bass Award, 2015
Finalist, John D. C. Little Award, 2014
Finalist, Frank M. Bass Dissertation Paper Award, 2014
Ron Crockett / Dean’s Annual award for Excellence in Undergraduate Teaching, 2014
Shankar-Spiegel Dissertation Proposal Award, Direct Marketing Association, 2009
Luxury Education Foundation Award, Columbia University, 2009
Summa Cum Laude, Rutgers University, 2004

Current Professional Affiliations

Institute for Operations Research and the Management Sciences (INFORMS)