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UW Winter Marketing Camp

The faculty of the UW Foster School of Business marketing department welcome leading scholars in the field of marketing to present their research. Seminars are open to the public. The schedule of talks is as follows:

Friday, January 25, 2019
The locations for these sessions is 393 PACCAR Hall.

Schedule

Time Event
9:00 am – 10:00 am Anthony Dukes, University of Southern California
Interactive Advertising: The Case of Skippable Ads
10:00 am – 11:00 am Karen Winterich, Pennsylvania State University
“The Effect of Self-Structure on Consumer Responses to Identity-Based Targeting”
11:00 am – 11:30 am Coffee Break
11:30 am – 12:30 pm Andrew Ching, Johns Hopkins University
Identification and Estimation of Forward-Looking Behavior: The Case Consumer Stockpiling
12:30 pm – 1:45 pm Lunch Break
1:45 pm – 2:45 pm Simha Mummalaneni, University of Washington
Product Placement Effects on Store Sales: Evidence from Consumer Packaged Goods
2:45 pm – 3:00 pm Coffee Break
3:00 pm – 4:00 pm Jeff Inman, University of Pittsburgh
Is the Follower the Leader? How the First Follower Establishes the Group Norm in Sequential Behavior
4:00 pm – 4:30 pm Jeff Inman, University of Pittsburgh
Editor Talk, Journal of Consumer Research