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UW Spring Marketing Camp

The faculty of the UW Foster School of Business marketing department welcome leading scholars in the field of marketing to present their research. Seminars are open to the public. The schedule of talks is as follows:

Friday, May 10, 2019

The location for these sessions is 294 PACCAR Hall.

Schedule

Time Event
9:00am -10:00am Christophe Van den Bulte, University of Pennsylvania
Referral Programs and Superior Customer Value: Replication and Extension
10:00am-11:00am Rebecca Ratner, University of Maryland
Signaling Fun: Impression Management Motive Increases Consumption of Hedonic Items
11:00am-11:30am Coffee Break
11:30am-12:30pm David Schweidel, Emory University
“The Role of Emotions in Building and Engaging a Social Media Audience”
12:30pm-2:00pm Lunch Break
2:00pm-3:30pm Break for Jim Jiambalvo’s celebration
3:30pm-4:30pm Amar Cheema, University of Virginia
There’s No I in Expectations: The Effect of Expectations as Reference Points on the Recommendation Likelihood of Experiential Purchases