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MBA Curriculum

UW Foster School of Business offers five different MBA degree programs: Full-time MBA, Evening MBA, Technology Management MBA (TMMBA), Executive MBA (EMBA) and Hybrid MBA. Students who choose the part-time TMMBA and EMBA programs will find a preset curriculum designed to enhance leadership and strategic thinking skills. Full-time and Evening MBA students take an integrated core during their first year and then choose from a wide variety of electives thereafter. Learn more about the overall curriculum of the Full-time MBA and Evening MBA programs on their websites.

To learn more about marketing as a career path, visit the career path page on the MBA Career Management page. Below you can learn more about the marketing and international business core curriculum and elective courses for the Full-time and Evening MBA Programs. All courses are subject to change.

Core Course

All Full-time and Evening MBA students are required to take this course.

BA 500 Marketing Strategy (4 credits)
Covers market definition, customer analysis, competitive analysis and marketing planning.

Electives

Full-time and Evening MBA students are able to focus their degree by taking electives. Several of these electives have been grouped together in specializations–one in Marketing Analytics and one in Product Marketing.

MKTG 505 Advanced Marketing Strategy (4)
MKTG 511 Business-to-Business Marketing (4)
MKTG 515 Pricing Strategies and Tactics (4)
MKTG 552 Consumer Marketing and Brand Strategy (4)*
MKTG 554 Strategic Product Management (4)*
MKTG 556 Advertising and Promotions (4)*
MKTG/ENTRE 555 Entrepreneurial Marketing (4)
MKTG 560 Research for Marketing Decisions (4)
MKTG 562 Customer Analytics (4)**
MKTG 564 Analytics for Marketing Decisions (4)**
MKTG 566 Digital Marketing Analytics (4)**
IBUS 545 Cases in Sustainability (4)
IBUS 570 International Study Tour (2)
Study Tours organized by the Global Business Center

*Part of the Product Marketing Specialization
**Part of the Marketing Analytics Specialization

Special Topic Courses (2/4, max 12)
Consultative Selling (2)
Digital Systems and Strategies (4)
Finding Your Voice (2)
Go-to-Market Strategy (2)
Influencer Marketing (4)
Ted Talks (2)
Wicked Problems: Business in a World of 9B People (2)
Women at the Top (2)