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Curriculum

Two pillars of the global economy. Three unique learning paths.

The Foster Department of Marketing and International Business offers courses in three distinct, yet integrated curriculum areas: marketing, international business, and business communications.

International Business

Every major industry has been affected by trends in international business, trade, and innovation. Foster’s international business curriculum prepares students for careers in export and import firms, international banking, multinational business, government agencies, international organizations, and beyond.

Marketing

The breadth and impact of the field are vast — an estimated one-quarter of the global workforce is employed in marketing, making it one of the largest areas of employment opportunity in business today.

Marketing integrates the understanding of economics, sociology, psychology, and statistics to develop marketing systems and processes, and applies this knowledge to specific marketing management problems. Students that focus on marketing gain essential knowledge for a variety of positions in areas related to the movement of goods and services from both producer to consumer and business to business, including:

  • Digital Marketing
  • Customer Analytics
  • Marketing Analytics
  • Product Marketing
  • New Product Development
  • Brand Strategy
  • Advertising
  • Retailing and Distribution
  • Sales Management

Foster Marketing & International Business Curriculum

Undergraduate Curriculum

All Foster School undergraduates receive a Bachelor of Arts in Business Administration (BABA). Students focus their degree through the areas of study through marketing, international business and business communications courses. Learn more.

MBA Curriculum

Marketing and international business are integrated into the curriculum of all Foster MBA Programs. Students in the Full-time and Evening MBA Programs can focus their degree through electives and marketing and international business courses for MBAs. Learn more.


Marketing Specializations

Modern marketing professionals must know how and when to measure, manage, and analyze data to maximize performance. Students at both undergraduate and graduate levels can earn a Marketing Specialization by taking a specific sequence of courses that provide a relevant and rigorous survey of the evolving worlds of product marketing or marketing analytics.

Marketing Analytics Specialization

An in-depth examination of the tools, technologies, and practices essential to making good, informed decisions.

MBA course sequence

Autumn: MKTG 562, Customer Analytics
Winter: MKTG 564, Analytics for Marketing Decisions
Spring: MKTG 566, Digital Marketing

Learn about MBA course sequence

Undergraduate course sequence

Autumn: MKTG 462, Customer Analytics
Winter: MKTG 464, Analytics for Marketing Decisions
Spring: MKTG 466, Digital Marketing

Learn about undergraduate course sequence

Product Marketing Specialization

A cohesive approach to exploring marketing fundamentals like branding, product management, and advertising.

MBA course sequence

Autumn: MKTG 552, Consumer Marketing & Brand Strategy
Winter: MKTG 554, Strategic Product Management
Spring: MKTG 556, Advertising and Promotion Management

Learn about MBA course sequence

Undergraduate course sequence

Autumn: MKTG 450, Consumer Behavior
Winter: MKTG 454, Strategic Product Management
Spring: MKTG 456, Advertising and Promotion Management

Learn about undergraduate course sequence