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Curriculum and Faculty

Although the global economic outlook is improving, leaders are continuing to face challenges that arise due to global volatility. Companies are having to balance the pressure of cost-cutting and protecting valuable human capital. How can companies effectively shelter core assets, stay true to their cultural values, and position themselves for maximum advantage moving forward? Leadership and Strategic Thinking are two core components in answering this question and helping companies move forward. While competition gets tougher those companies with strong leadership and strategic thinkers will get ahead. Come and join a group of leaders from around the globe who can help you sharpen your leadership and critical thinking skills. You will learn about the following topics during the one week program:

Leadership is a necessary component for global success in any business. Influential leaders are adept at building teams and partnerships that transcend personal interests and cultural differences within organizations and between countries. In this program, you will:

  • Learn to apply successful leadership and decision-making models to develop your full potential as a global business leader.
  • Develop the critical leading and influencing skills necessary to sustain long-term organizational success through a combination of class sessions, discussion, simulation, and self-assessment.

Learn about the right type of supply chain for the each product at a particular stage of its life cycle. In particular, examine the objectives of achieving efficient, low-cost supply chain versus highly responsive supply chain. Broadly, explore mechanisms for supply chains to achieve cost efficiency by reducing variability and to achieve high responsiveness by reducing time delays throughout the system. Specific focus will be given on a global view of the various supply chain tradeoffs and the cooperation and collaboration among supply chain partners.

These sessions will provide an overview of how to use time value of money tools to make decisions and estimate valuations such as:

  • Define the internal rate of return, or IRR.
  • Estimate an investment’s relevant costs and benefits.
  • Calculate future free cash flows.
  • Develop a framework for capital budgeting decisions.

Marketing is the art and science of creating customer value and market place exchanges that benefit the organization and its stakeholders. The ultimate goal of most businesses is to make a profit, and profits fundamentally depend on the firm’s ability to persuade consumers to buy their products/services. These sessions will examine:

  • Understanding consumer decision making.
  • Formulating a marketing program.
  • The eight steps necessary for building and maintaining a strong brand.
  • Building brand equity and determining the optimal strategies for international brand expansion.

Effective global strategy requires an array of knowledge, including how to manage key relationships at all levels and across countries and cultures; understanding the choices involved in setting and implementing strategies for global competition; and knowing how differences in values and norms can influence how people work together to execute a strategy. During this program you will:

  • Examine ownership structures of international ventures and the challenges of cross-border collaboration.
  • Develop a broader vision and gain insight on how to position your organization to operate and compete effectively worldwide.
  • Analyze the benefits and drawbacks of globalization, free trade and the focus of the World Trade Organization.

Patrick Bettin, Ph.D.
Adjunct Associate Professor, Department of Psychology
Senior Lecturer, Michael G. Foster School of Business, University of Washington

Mark Forehand, Ph.D.
Professor of Marketing
Pigott Family Professor in Business Administration
Michael G. Foster School of Business, University of Washington

Jennifer Koski, Ph.D.
Associate Professor of Finance
John B. and Delores L. Fery Faculty Fellow
Michael G. Foster School of Business, University of Washington

Kevin Steensma, Ph.D.
Professor of Management
Evert McCabe Faculty Fellow
Michael G. Foster School of Business, University of Washington

Yong-Pin Zhou, Ph.D.
Associate Professor of Operations Management
Evert McCabe Faculty Fellow
Michael G. Foster School of Business, University of Washington