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Center for Sales and Marketing Strategy

Center for Sales and Marketing Strategy

Academic Excellence meets business success

Advancing the frontiers of sales and marketing through collaborative research that delivers actionable insights that drive business innovation

The Center for Sales and Marketing Strategy at the Foster School of Business is a dynamic platform connecting business leaders with academic researchers to solve real-world marketing challenges. By fostering collaborations that span industries and universities worldwide, the Center transforms insights into impact, empowering executives and academics to lead with confidence in an ever-evolving market landscape.
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Highlights

The Center for Sales and Marketing Strategy is a resource hub for executives seeking cutting-edge marketing solutions and academics aspiring to create research with real-world impact. Our programs and initiatives empower leaders with data-driven strategies, world-class expertise, and transformative collaboration opportunities.

  • We match executives with interdisciplinary research teams to address their unique business challenges
  • Access a vibrant network of scholars, cutting-edge datasets, and exclusive resources to drive impactful research
  • Engage with thought leaders and peers through conferences, workshops, and events focused on the latest trends in marketing strategy
  • Gain practical, research-backed strategies to fuel innovation and competitive advantage

How to get involved

Executives

Access actionable insights and collaborate with leading researchers to transform your business strategy.
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Academics

Join our network to contribute to groundbreaking research and connect with global business leaders.
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Contact Us

Robert Palmatier

Research Director
[email protected]

Member of Global SAMS Institute