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Faculty Directory

Mike Giambattista
Office: 267
Mackenzie Hall
Phone: 206-616-0790
Fax: 206-543-7472

Foster School of Business
University of Washington
Box: 353226
Seattle, WA 98195-3226

Marketing is an organization's primary function,a blend of art and science. It requires broad conceptual and innovative thinking that leads to detailed problem solving, often requiring integration of every discipline available to a manager. Therefore, business education must be practical and provide students with the requisite foundations in analytic, communication and interpersonal skills.

Mike Giambattista

Lecturer of Marketing and International Business


MBA Harvard University (1969)
BS U.S. Naval Academy (1957)

Academic Expertise

marketing management
multicultural marketing

Current Research

Impact of information technology on global marketing competitiveness

Positions Held

At the University of Washington since 1995
Adjunct faculty, Seattle University, 1994-1995
Adjunct faculty, City University, 1989-1991
Vice President Sales, Raima Corporation, 1991-1993
Vice President International, Emerald Technology, Inc., 1989-1990
President, Kantek, Inc., 1986-1987
President, MATCH Inc., 1983-1984
Assistant to President, Carlo Gavazzi Omron BV, Amsterdam, The Netherlands, 1982-1983
Chairman & CEO, Erskine Westayr, Irvine, Scotland, 1976-1981
President, Shaklee International Corporation BV, Amsterdam, The Netherlands, 1973-1976
Vice President, Marketing, HB Food Group Ltd. (Unilever), Dublin, Ireland, 1971-1973
Assistant to the President Pfizer Europe,Brussels, Belgium and Tehran, Iran, 1969-1971
Submarine Officer, Commander, U.S. Navy, 1957-1967

Selected Publications

  1. Marketing, Real People, Real Choices (3rd ed.)
    Book: Solomon, M., & Stuart E.W., (2003).
  2. An Ounce of Prevention is Invaluable
    Journal Article: Giambattista, M., (1995). The 4th R, National Association of Mediation in Education (NAME), Vol. 57,
  3. Profitable Exporting (2 ed.)
    Book: Gordon, J., (1993). Market Development. John Wiley & Sons

Honors and Awards

Undergraduate Professor of the Quarter for Autumn for Marketing and International Business, 2005

Selected Presentations

"Financial Challenges for the Start-up Firm," Chinese Business and Technical Association, Bellevue, WA, 2003
"Sell to the World," U.S. Export Assistance Center, Small Business Development Center, Export Finance Assistance Center, Office Trade and Economics Development, Seattle, WA, 2003
"Strategic Marketing for Managers," Executive Training, Vietnam Royal Education and Banking Institute, Ho Chi Minh City and Hanoi, March 2003
"Legal Aspects of International Business," International Trade Development Workshop, U.S. Export Center, Kitsap Economics Development Committee, endorsed by the Washington Congressional Delegations, Silverdale, WA, 2001
"Market Entry Program for Canada and Mexico," Commerce Department Global Diversity Initiative, Small Business Administration and Washington State Department of Community, Trade and Economic Development, Seattle, WA, 1999
"International Electronic Distribution of Software," U.S. Export Assistance Center - Small Business Administration E-TAP Program, Seattle, WA, 1999
Business Development Workshops, Export Trade Assistance Partnership with Small Business and U.S. Export Assistance Center, Seattle, WA, 1984-present