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Faculty Directory

Jonathan Zhang
Office: 547
Phone: 206-685-5287
Fax: 206-543-7472

Curriculum vitae:

Foster School of Business
University of Washington
Box: 353226
Seattle, WA 98195-3226

Jonathan Z. Zhang

Assistant Professor of Marketing


PhD Columbia University (2011)
MPhil Columbia University (2007)
BS Rutgers University (2004)
BA Rutgers University (2004)

Academic Expertise

big data
business to business marketing
business to consumer marketing
database marketing
direct marketing
multichannel marketing
pricing strategies

Current Research

Customer relationship migration, Bayesian learning models

Positions Held

At the University of Washington since 2010
Associate, Management consulting, ZS Associates, 2004-2005

Selected Publications

  1. The Impact of Buying ‘Fit’ Products on Customer Learning and Profitability in Multichannel Settings
    Journal Article: Chang,C., Zhang, J., & Neslin, S., (2016). Marketing Science Institute (MSI), MSI Working Paper Series, pp. 16-120.
  2. Dynamic Relationship Marketing
    Journal Article: Zhang, J., Watson, G, Palmatier, R, & Dant, R., (forthcoming). Journal of Marketing,
  3. The Effects of Channel Experiences and Direct Marketing on Customer Retention in Multichannel Settings
    Journal Article: Chang, C., & Zhang, J., (forthcoming). Journal of Interactive Marketing,
  4. Dynamic Targeted Pricing in B2B Relationships
    Journal Article: Zhang, J., Netzer O., & Ansari, A., (2014). Marketing Science, Vol. 33(3), pp. 317-337.

Working Papers

“Is Silence Golden? – How Non-Verifiable Information Influences Decisions in Peer-to-Peer Lending Platforms,” with Fabio Caldieraro, Marcus Cunha, Jr., and Jeffrey D. Shulman
“Managing O2O – Modeling Customer Dynamic Channel Preferences for Long Term Profitability,” with Chun-wei Chang
“Applying Variational Bayes to Big-Data Analytics in Marketing,” with Yang Li and Asim Ansari
“Modeling Dynamic Interdependence,” with Oded Netzer
“The Dynamic Impact of Buying “Fit Products” on Customer Learning and Profitability in a Multichannel Setting” with Chun-wei Chang and Scott Neslin

Honors and Awards

Finalist, Frank M. Bass Award, 2015
Finalist, John D. C. Little Award, 2014
Finalist, Frank M. Bass Dissertation Paper Award, 2014
Ron Crockett / Dean’s Annual award for Excellence in Undergraduate Teaching, 2014
Shankar-Spiegel Dissertation Proposal Award, Direct Marketing Association, 2009
Luxury Education Foundation Award, Columbia University, 2009
Summa Cum Laude, Rutgers University, 2004

Current Professional Affiliations

Institute for Operations Research and the Management Sciences (INFORMS)