Faculty Directory

Hema Yoganarasimhan

Assistant Professor of Marketing
Michael G. Foster Faculty Fellow

Education

PhD Yale University (2009)
MPhil Yale University (2008)
MA Yale University (2006)
BTech Indian Institute of Technology (2004)

Current Research

Digital marketing, social influence models, auctions, fashion, online search, reputation systems

Positions Held

Faculty Affiliate, Center for Statistics in the Social Sciences, University of Washington, since 2016
Assistant Professor and Foster Faculty Fellow, Michael G. Foster School of Business, University of Washington, since 2014
Adjunct Assistant Professor, Computer Science and Engineering, University of Washington, since 2014
Adjunct Assistant Professor, Department of Economics, University of Washington, since 2014
Assistant Professor of Marketing, Graduate School of Management, UC Davis, 2009-2014

Selected Publications

  1. Identifying the Presence and Cause of Fashion Cycles in Data
    Journal Article: Yoganarasimhan, H, (2017). Journal of Marketing Research, Vol. 24(1), pp. 5-26.
    • Lead Article
  2. Estimation of Beauty Contest Auctions
    Journal Article: Yoganarasimhan, H., (2016). Marketing Science, Vol. 35(1), pp. 27-54.
  3. The Value of Reputation in an Online Freelance Marketplace
    Journal Article: Yoganarasimhan , H., (2013). Marketing Science,
    • Winner, John D.C. Little Best Paper Award, 2013
  4. Cloak or Flaunt? The Fashion Dilemma
    Journal Article: Yoganarasimhan , H., (2012). Marketing Science, Vol. 31(1), pp. 74-95.
    • Winner, Frank M. Bass Outstanding Dissertation Award, 2012
    • Finalist, John D.C. Litte Best Paper Award, 2012
  5. Link to Success – How Blogs Build an Audience by Promoting Rivals
    Journal Article: Mayzlin, D., & Yoganarasimhan, H., (2012). Management Science, Vol. 58(9), pp. 1651-1668.
  6. Impact of social network structure on content propagation: A study using YouTube data
    Journal Article: Yoganarasimhan , H., (2012). Quantitative Marketing and Economics, Vol. 10(1), pp. 111-150.

Working Papers

“Search Personalization using Machine Learning”
“A Dynamic Model of Online Search”
“Strategic Group Polarization”, with Iyer, G.

Honors and Awards

MSI Young Scholar, 2015.
Foster Faculty Fellowship, 2014-present.
Winner, John D.C. Little Best Paper Award, 2013.
Winner, Frank M. Bass Outstanding Dissertation Award (2012)
Finalist, John D.C. Little Best Paper Award (2012)
Management Science Meritorious Service Award (2012)
Adobe Research Grant (2012)
UC Davis Small Grant in Aid of Research (2010, 2011)
Winner, MSI Clayton Doctoral Dissertation Proposal Competition (2008)
Fellow, AMA-Sheth Doctoral Consortium, Columbia, Missouri (2008)
Fellowship, Yale University (2004-2009)