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Faculty Directory

Abhishek Borah
Office: 420
Phone: 206-543-4569
Fax: 206-543-7472

Curriculum vitae:

Foster School of Business
University of Washington
Box: 353226
Seattle, WA 98195-3226

Abhishek Borah

Assistant Professor of Marketing


PhD University of Southern California (2013)
MA University of Delhi (2004)
BA University of Delhi (2001)

Academic Expertise

big data
brand management
social media

Positions Held

At the University of Washington since 2013

Selected Publications

  1. Data Privacy: Effects on Customer and Firm Performance
    Journal Article: Martin, K., Borah, A., & Palmatier, R., (2016). Journal of Marketing, Vol. 81(1), pp. 36-58.
    • Summarized in Nature Human Behavior
  2. Halo (Spillover) Effects in Social Media: Do Product Recalls of One Brand Hurt or Help Rival Brands
    Journal Article: Borah, A., & Tellis, G.J., (2016). Journal of Marketing Research, Vol. 52(2),
    • Lead Article
  3. Signaling Revisited: The Use of Signals in the Market for IPOs
    Journal Article: Park, D., Borah, A., & Kotha, S., (2016). Strategic Management Journal, Vol. 37(11), pp. 2362-2377.
  4. The Dark Side of Big Data’s Effect on Firm Performance
    Journal Article: Martin, K., Borah, A., Palmatier, R., (2016). Marketing Science Institute (MSI), MSI Working Paper Series, pp. 16-104.
  5. Why Silence is Golden? Firm Participation in Social Media in an IPO Context
    Journal Article: Borah, A., Pahnke, E. C., Park, D., (2015). Academy of Management Best Paper Proceedings,
  6. Make, Buy, or Ally? Choice of and Payoff from Announcements of Alternate Strategies for Innovations
    Journal Article: Borah, A., & Tellis, G., (2014). Marketing Science, Vol. 33(1), pp. 114-133.

Working Papers

“Is All That Twitters Gold? Value of Brand Conversations in Social Media”
“The Role of Social Media in the Market for Initial Public Offerings,” with S. Kotha, E. Pankhe, and D. Park
“Volatility Spillovers across Stock returns and User-Generated Content,” with M. Dieijen, G. Tellis, and P. Franses


McKinsey & Co.

Honors and Awards

Top Reviewer Award - Journal of the Academy of Marketing Science
Winner - Faculty of the Quarter (Autumn 2015), Marketing and International Business, UW Foster, Undergraduate Business Council
Marketing Science Institute grant of $15,000: Understanding and Managing the Effects of “Big Data” on Customer Performance, with Kelly Martin, Robert Palmatier (April 2015)
Profiled in the Native Society (2015)
Nominated for Faculty of the Quarter/Year, Marketing 2014-2015,UW Foster
Fellow, Marketing Science Doctoral Consortium (2009, 2012)
Outstanding Doctoral Student Researcher Fellowship, USC (2012-2013)
Finalist, EMAC Best Paper based on a Doctoral Dissertation Award (2012)
Winner of MSI research competition on "Communication and Branding in Digital Era" (2011)
Winner of Research Proposal Competition, Wharton Customer Analytics Initiative (2010)
McKinsey & Company Excellence award for Knowledge Development (2006)
1st Rank Holder in Masters in Applied Operational Research, University of Delhi (2004)

Academic Service

Track Chair: AMA Summer Conference, 2017, San Francisco
Member of the Editorial Review Board – Journal of the Academy of Marketing Science (Outstanding Reviewer Award 2016)
Ad-Hoc Reviewer for: Marketing Science, Journal of Marketing, Journal of Marketing Research, Management Science, Quantitative Marketing and Economics, International Journal of Research in Marketing, and Journal of the Association for Consumer Research, Information Systems Research, Decision Sciences