MBA Curriculum

UW Foster School of Business offers four different MBA degree programs: Full-time MBA, Evening MBA, Technology Management MBA (TMMBA) and Executive MBA (EMBA). Students who choose the part-time TMMBA and EMBA programs will find a preset curriculum designed to enhance leadership and strategic thinking skills. Full-time and Evening MBA students take an integrated core during their first year and then choose from a wide variety of electives thereafter. Learn more about the overall curriculum of the Full-time MBA and Evening MBA programs on their websites.

To learn more about marketing as a career path, visit the career path page on the MBA Career Management page. Below you can learn more about the marketing and international business core curriculum and elective courses for the Full-time and Evening MBA Programs. All courses are subject to change.

Core Course

All Full-time and Evening MBA students are required to take this course.

BA 500 Marketing Strategy (4 credits)
Covers market definition, customer analysis, competitive analysis and marketing planning.

Electives

Full-time and Evening MBA students are able to focus their degree by taking electives.

Marketing

View course descriptions in the UW Course Catalog.

MKTG 505 Advanced Marketing Strategy (4)
Prerequisite: BA 500 or MKTG 501 or permission of the MBA Program Office

MKTG 510 New Product Development
Prerequisite: BA 500 or MKTG 501

MKTG 511 Business-to-Business Marketing (4)
Prerequisite: BA 500 or MKTG 501

MKTG 512 Consumer Marketing and Brand Management (4)
Prerequisite: BA 500 or MKTG 50

MKTG 515 Pricing Strategies and Tactics (4)
Prerequisite: BA 500 or MKTG 501

MKTG 540 Advertising and Promotion Management (4)
Prerequisite: BA 500 or MKTG 501

MKTG 550 Managing Customer Relationships through Direct Marketing (4)
Prerequisite: BA 500 or MKTG 501

MKTG/ENTRE 555 Entrepreneurial Marketing (4)
Prerequisite: BA 500 or MKTG 501

MKTG 560 Research for Marketing Decisions (4)
Prerequisite: BA 500 or MKTG 501

MKTG 565 Data-driven Marketing* (4)
Prerequisite: BA 500 or MKTG 501

MKTG 570 International Marketing (4)
Prerequisite: BA 500 or MKTG 501

MKTG 575 Marketing High-Technology Products and Services* (4)
Prerequisite: BA 500 or MKTG 501

MKTG 579 Special Topics in Marketing (2/4, max 12)
Prerequisite: BA 500 or MKTG 501

MKTG 600 Independent Study or Research (1-8, variable in 2- or 4-credit increments)

International Business

View course descriptions in the UW Course Catalog.

IBUS 545 Cases in Sustainability (4)
Prerequisite: BA 500 or MKTG 501 or permission of the MBA Program Office

IBUS 570 International Study Tour (2)
Learn more about the Study Tours, organized by the Global Business Center at Foster. Prerequisite: permission of the MBA Program Office

IBUS 579 Special Topics in International Business (2/4, max 12)
Prerequisite: permission of the MBA Program Office
Some topics covered under this course number are:

  • Applied Global Consulting in Asia (2)
  • Business Models in Global Health (4)

IBUS 579 Business Models in Global Health (4)
Prerequisite: permission of the MBA Program Office

IBUS 600 Independent Study or Research (1-8, variable in 2- or 4-credit increments)

*May differ from UW Course Catalog title.