Curriculum

The Department of Marketing and International Business offers courses in three distinct, yet integrated curriculum areas: marketing, international business and business communications.

Every major industry has been affected by international business trends, innovations and trade. Foster’s international business curriculum prepares students for careers in export and import firms, international banking, multinational business, government agencies, international organizations and more.

An estimated one-quarter of the workforce is employed in marketing, making the general field of marketing one of the largest areas of employment opportunity in business today. Students focusing on marketing will gain the essential knowledge for a variety of positions in areas related to the movement of goods and services from producer to consumer, such as:

  • advertising
  • consumer behavior
  • marketing management
  • product development
  • retailing
  • sales management

The field integrates the understanding of economics, sociology, psychology, and statistics to develop marketing systems and processes, and applies this knowledge to specific marketing management problems.

Undergraduate Curriculum

All Foster School undergraduates receive a Bachelor of Arts in Business Administration (BABA). Students focus their degree through the areas of study. Learn more about the marketing, international business and business communications courses.

MBA Curriculum

Marketing and international business are integrated into the curriculum of all Foster MBA Programs. Students in the Full-time and Evening MBA Programs can focus their degree through electives. Learn more about the marketing and international business courses for MBAs.