Skip to main content


Curriculum and Faculty

This program utilizes interactivity through a combination of lectures, discussions, guest speakers, panels, interactive simulations, team exercises, and self-assessments. Participants will gain knowledge, tools, and a valuable network to help them achieve their business goals.

Finance and Accounting

  • Learn to interpret and use accounting data for planning, decision-making and financial reporting.
  • Enhance your understanding of finance principles and practices, including cash flow analysis, capital budgeting, risk, and return.

The Innovation Value Chain

  • Understand how innovation can be thought of as a process flow by learning the three broad phases of innovation: idea generation, idea conversion and idea diffusion.
  • Learn a framework to screen ideas for success.
  • Explore how to manage risk during innovation.

Leadership

  • Learn to apply successful leadership and decision-making models to develop your full potential as a leader.
  • Develop critical leading and influencing skills necessary to sustain long-term organizational success through a combination of lecture, discussion, simulation, and self-assessment.

Brand and Marketing Strategy

  • Learn how to develop marketing strategies that uniquely serve your customers and maximize customer lifetime value.
  • Identify brand execution tactics that leverage your strategy and increase product and firm equity.

Strategic Thinking

  • Understand the concept, content, and process of strategy formulation and implementation.
  • Explore the role entrepreneurship plays in creating opportunities for growth.
  • Learn about the strategies of high growth firms.
  • Explore strategy frameworks and how to identify ways to grow a venture.

Negotiations

  • Become a more effective communicator and decision-maker, learning proven techniques for building and maintaining relationships, applying appropriate power and influence, structuring agreements, and developing buy-in.

Patrick Bettin, Ph.D.
Senior Lecturer, Michael G. Foster School of Business
Adjunct Associate Professor, Dept of Psychology

William Bradford, Ph.D.
MBEP Faculty Director
Professor of Finance and Business Economics
Business and Economic Development
Endowed Professor

Warren Boeker, Ph.D.
Professor of Management
Douglas E. Olesen/Battelle Endowed Chair

Mark Forehand, Ph.D.
Professor of Marketing
Pigott Family Professor in Business Administration

Christina Fong, Ph.D.
Principal Lecturer of Management