The Holland America Line Global Case Competition is an annual event in which teams of undergraduate business students apply their knowledge and skills to a real-life international business problem. Panels of judges evaluate team analyses and recommendations based on the teams’ diagnosis of the problem, application of theory and classroom concepts, ability to communicate ideas, teamwork, and creativity.
- Grand prize: $1,000
- Pre-competition workshop
- 48 hours to develop analysis
- Coaching Session with Foster School faculty and industry professionals
- Preliminary and final rounds
- Awards reception
- Freshman Direct Track with $500 Prize
- Community College Track with $500 prize
- Chance to be selected to represent UW in other international case competitions
2016 Schedule of Events
Team Rules and Eligibility
- Teams should consist of 4 undergraduate business students from the Seattle, Tacoma, or Bothell University of Washington campuses.
- Teams can have at most 2 non-business undergraduate students from the Seattle, Tacoma, or Bothell University of Washington campuses.
- All student participants must be currently enrolled as UW undergraduate students for Fall Quarter.
- To compete in the Freshman Direct Track, three of the team members must be Foster School Freshman Direct students. The fourth student must be a currently enrolled freshman at the University of Washington.
- To compete in the Community College Track, all 4 team members must be students enrolled at a Washington State community college. Teams must be must be nominated by a Community College faculty member.
- Teams may substitute members until Wednesday when the case is distributed. After this date, teams can no longer substitute team members, but may still present with only two or three team members. Teams that withdraw after this date may have their names sent to Associate Dean Sefcik to review eligibility in future competitions.
- Space is limited. The first 20 teams to register in the regular track, and the first 10 teams to register in the Freshman Direct track will have a confirmed spot in the competition.
If your team does not receive a confirmed spot, your team will be added to a waitlist. Teams on the waitlist will be selected to participate in the case a team withdraws from the competition.
- All participants are required to attend the Final Rounds as either a competing finalist or audience member.
- Winning teams will be announced at the Awards Ceremony. Team members must be present to win.
- The competition starts at 7 p.m. Wednesday, when teams receive the business case.
- Teams will then have 48 hours to analyze the problem, develop a solution and create a PowerPoint presentation.
- Teams will email their PowerPoint presentations at the end of the 48 hours on Friday at 7 p.m. Changes to the presentation cannot be made once the presentation has been submitted.
- All teams will present in front of a panel of corporate judges on Saturday.
- The presentations are 10 minutes, followed by a 10 minute question and answer session, and a 5 minute feedback session from the judges.
- The top four teams from the morning round will move on to the Final Round in the afternoon. Teams consist of four students. In the past, students have found that choosing team members with diverse skill sets is beneficial.
- The winning team from final round will win $1000. The 2nd place team from the final round will win $500.
Freshman Direct Track
Teams in this track will consist of four Foster School Freshman Direct students, and they will compete in the preliminary round against one another. Each team can have up to one non-Foster School freshman on it. There will be no final round for this track. All participants in this track are required to watch the final round presentations. At the awards reception, the top scoring team from this Freshman Direct Track will also be awarded its own Freshman Direct Track Grand Prize of $500. Team must be present at the awards ceremony to win.
Community College Track
Teams in this track will consist of four students currently enrolled in a Washington State community college, and they will compete in the preliminary round against one another. Each team must be nominated by a Community College faculty member. There will be no final round for this track. All participants in this track are required to watch the final round presentations. At the awards reception, the top scoring team from this Community College Track will be awarded its own Community College Track Grand Prize of $500. Team must be present at the awards ceremony to win.
For more information about team nomination contact Josie Gregg Kraft, Assistant Director, Global Business Center, UW Foster School of Business, email@example.com or 206-616-3806.
Get a behind the scenes look at a case competition in action. Your generous time commitment will make this important event possible!
Each of the participating teams spent 48 hours analyzing a business case on the IMAX Corporation. Student teams played the role of a strategic planning group within IMAX Corporation, and presented their recommendations to a panel of community member judges, who played the role of IMAX CEO and upper management of the company. The teams were asked to, 1) determine how IMAX should allocate its future expansion into the BRIC economies (Brazil, Russia, India, and China), 2) create specific recommendations for growth and risk mitigation, and 3) provide recommendations about how IMAX should invest in Research and Development going forward.
|Champions: Team 3 Madeline Down, Ben Hagen, Midori Ng, and Steven Xu||PowerPoint||Final Round Presentation|
|Finalists: Team 1 Jonathan Bannick, Daniel Park, Emmeline Vu, and Deme Xenos||PowerPoint||Final Round Presentation|
|Finalists: Team 2 Jacob Bentzen, Jacob Hoogerwerf, Kalei Munsell, and Jack Post||PowerPoint||Final Round Presentation|
|Finalists: Team 4 Sean Mitchell, Edward Whalen, Corinne Parkinson, and Michael Adams||PowerPoint||Final Round Presentation|
Teams played the role of outside consultants hired by the Munich Oktoberfest Organizing Committee to develop a strategy recommendation to increase profitability of Munich Oktoberfest, the world’s largest festival. Teams spent 48 hours developing their background analysis, and presented their recommendations to panels of community member judges.
|Champions: Team 2 Zachary Bickel, Erica Cheng, Michelle Hara, and Crystal Wang||PowerPoint||Final Round Presentation|
|Finalists: Team 1 Anthony Li, Jeremy Santos, Emmeline Vu, and Steven Xu||PowerPoint||Final Round Presentation|
|Finalists: Team 3 Eric Zhu, Corinne Parkinson, Dennis Ahrling, and Dann Van Dijk||PowerPoint||Final Round Presentation|
|Finalists: Team 4 Tatiana Boonstra, Andrea Kang, Raymond Russell, and Emily Sorg||PowerPoint||Final Round Presentation|
Headquartered in Copenhagen, Maersk is a global conglomerate with large shipping and oil and gas businesses. As Maersk’s businesses become ever more international, the company wants to increase the geographic diversity of its work force. Competing student teams played the role of Maersk managers who were tasked with the following:
- Setting geographic diversity goals
- Recommending recruitment and retention strategies designed to achieve the goals
- Developing measures of progress towards these goals (key performance indicators)
- Estimating the costs of the recommended strategies.
|Champions: Team 3 Jonathan Bannick, Tara Ghassimekia, Sam Tanner and Demetra Xenos||PowerPoint||Final Round Presentation|
|Finalsts: Team 1 Jonathan Matson, Drew Cienfuegos, Jonathon Wilson and Jeremy Santos||PowerPoint||Final Round Presentation|
|Finalists: Team 2 Sean Fitzmaurice, Nabil Sutjipto, Athichai Ounkomol, and Dinesvara Airlangga||PowerPoint||Final Round Presentation|
|Finalists: Team 4 Natalie Wang, Nick Schuler, and JC VanBrunt||PowerPoint||Final Round Presentation|
Each of the participating teams spent 48 hours analyzing a business case on Phase Separation Solutions (PS2). PS2 was offered two opportunities to bring its proprietary technology to China in collaboration with a government agency and a private company. Students were asked to recommend a course of action regarding PS2’s opportunities in China.
|Champions: Team 2 Colin Chang, Tomo Kumaki, Ian Tan, and JC Vanbrunt||PowerPoint||Final Round Presentation|
|Finalsts: Team 1 Chelsea James, JaeHwan Kim, Lauren Kronebusch, and Mark Reutter||PowerPoint||Final Round Presentation|
|Finalists: Team 3 Adam Greenberg, Evan Griffith, Curtis Howell, and Munir Nanjee||PowerPoint||Final Round Presentation|
|Finalists: Team 4 Cullen Berry, Micah Blyckert, Ryan Seacrist, and Chris Wagner||PowerPoint||Final Round Presentation|